Área académica: Marketing
SEO Manager Yahoo! Spain. Marketing manager and Business Analyst, experienced implementing Analytics systems, from Google Analytics, Urchin, Index Tools to Omniture’s Suite.
Designing the analytics framework within different companies, including data collection, BI and third party data integration, KPI modelling, dashboards and actionable reports for the different areas of the business. Using of audience tracking tools (Nielsen Net Ratings, Commscore, Brightedge and SearchMetrics), big data and visualization suites (Tableau & Pentaho).
I’ve worked for two Fortune500 companies, Liberty Mutual Insurance Group and Yahoo, big media companies like Grupo vocento and different ecommerce, online and offline companies.