Santiago Durán




Área académica: Marketing

I’m a psychologist with an MBA degree in Marketing from the Carlos III University of Madrid. I’m the Managing Director of Havas Digital in Mexico with responsibilities in all digital marketing areas. My field of expertise management of strategic planning and media operations and Marketing areas.

I have been involved in communications strategy for the last 12 years in different countries of Latin-America. I started my professional career in social and urban research and have experience as coach. Specialties: Marketing and Communications Strategy, Digital Media planning, Digital content development, Social Media Strategies. Client Service direction, Strategy and knowledge management. Media strategy and Innovation, Communications Planning.

People management skills and negotiations.

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